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What are the best colors to use? Why do some magazines consistently have great looking colors, while others vary widely? It may be in the designer’s selection of colors. Below are a few of our recommendations. Please note that the exact color shown here in your web browser is for guidance only; it may help to refer to printed swatch books to see these colors as ink on paper. Best: One color screens. As these are made up of percentages of the four process colors, they are very stable on press:
Better: Solid of one color, and screen of another. This will result in a purer, more solid color since only one color is screened:
Good: Two-color screen builds with non-similar screen values. When colors are defined by multiple uses of the process colors, it doesn't take much shift in registration, ink density or dot gain to visibly change its appearance, especially when the values are similar. These examples help by keeping the number of colors low and values different:
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